N S W E
a drive through my mind
Builder · Designer · Maker

Hesh Jay

I love inventing things. Some of them actually make sense.

See the work
heshjay.com
Scroll
§
About
01

Everyone has ideas. Not everyone tries to build them, fail at them, and learn from them.

I make things across the board — music, software, whatever grabs me. Not because I planned it that way. Because doing nothing with an idea feels worse than the alternative.

"If I'm not building something, I'm thinking about building something."

Songs, side projects, SaaS — I build across the board. The unifying factor isn't the medium. It's the feeling of building something that matters.

Music Software Product design Side projects Self-indulgence Noisy brain
§

The work.

Property data, outreach intelligence, live music, wildlife conservation. All real. All shipping.
Live · Beta 2026
01
GYGO
Scaling marketing teams with the focus on customer conversions

Your marketing team should be closing deals — not writing 500 cold emails a day. GYGO handles the outreach: composes every email, books every meeting, and hands your team a calendar full of warm conversations ready to close. Built for B2B and B2C teams who want to scale their pipeline without scaling their headcount.

B2B SaaS AI/LLM Email outreach Multi-tenant
View GYGO
Pilot phase 2026
02
PropIQ
Cutting through the noise with honest AI-powered property intelligence

The Australian property market is noisy, slow, and full of agents telling you what you want to hear. PropIQ is the AI copilot that cuts through it — searching live listings, reading floor plans like an architect, calculating real cash flow, and telling you honestly what a property is actually worth. Not what the agent says it's worth.

One buyer found their home in a 5-minute search. One seller was quoted $1.15M by their agent — PropIQ said $950K–$1M. She didn't sell. That's the point.

Proptech Agentic AI Australia Buyers · Investors · Sellers
View product
In progress 2026
03
Musaic
The place where great live music finds you — and artists find their audience

A marketplace to find, preview, and book live music acts for events. From jazz ensembles in New York to flamenco troupes in Barcelona — Musaic connects event organisers with exceptional artists worldwide. Because good music makes everything else better.

Marketplace Live music Events Global
Early access
Live 2023
05
The Cinnamon
Estate
Premium Ceylon cinnamon grown on our estates, shipped direct to your door

Over 60% of export profits from Sri Lankan produce never reach the people who grow it. The Cinnamon Estate exists to break that chain. Premium Ceylon cinnamon and pure essential oils — grown on our own estates in Sri Lanka, shipped directly to Australia. No intermediaries. No fumigation. No compromises.

Every purchase funds long-term jobs, free health clinics, and school support for the families working the land. Our mission: make Sri Lankan producers visible to the world, and let the world pay them fairly for it.

Sri Lanka Direct trade Ceylon cinnamon Community impact
Visit the estate